Participation in Trade Fairs course is designed for exporters to acquire knowledge and skills of appropriate utilization of regional and international trade fairs.

With the increasing globalization of markets and business internalization, SME's are unavoidably faced with the challenge of dealing with foreign customers, competitors, and suppliers.Thus, going international is no longer a luxury, but a necessity for economic survival. The challenge of international marketing is to develop strategic plans that are competitive to penetrate and Survive in global Markets.

Where is the demand in the international market?...Which markets are growing? Who is competing to serve these markets? What are the market access conditions? How to position your products in such markets? These are questions to address the international trade environment, and this course is designed to answer these questions with the aim of selecting the promising markets and identifying the exports opportunities.